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By in Design + Develop

Space and the UX

The message is simple: a website design that is clean and simple will give the best user experience (UX).

Less clutter, less fluff, the better.

As you browse the web, you will spot businesses that have gone a more complicated design, cramming information into a limited space.
In this case, more is less. This can include high end graphics, a host of animations, a number of typefaces (fonts) and way too many pages. In these instances, while the client is always right, there are times the client’s wishes doesn’t always make for the best website.

Three Design Elements

The best ‘rule of thumb’ for impressive, memorable website design is the rule of three. These three elements can help the user experience be the best it can be. And remember, Google loves the user experience to be a good one!

Firstly: simplicity of design and visual appeal
Secondly: layout and fonts
Thirdly: navigation of ‘the site map’

Simplicity of design and visual appeal

Pleasant yet relevant images and complimentary colour palette are essential. Avoid obtrusive, heavy graphics and shocking colours that end up being a distraction from the message you’re trying to convey. ‘Decking’ a website with too many design elements can spoil the visual display and ‘put a stop’ to the user journey.
Consider how you like to view a website: our guess is that you want to be comfortable when you take the time to click and view.

Layout and fonts

You’ve got your content (words; images; logo; graphics).
The next important aspect to consider is the layout of the content and the font to use. Fancy fonts and complex layouts can disrupt the flow of information which departs from the desired user experience.

If you read books, magazines or newspapers, either online or in the printed version, then each publication will use a font style and various sizes of typeface. This not only enables the reader to identify (subconsciously) the publication, it also helps the eyes to adjust and relax as they read the text.

Content split across a webpage, a mixture of fonts, incongruent layouts that are out of sync with the layout of the other pages of the same website obstruct and interfere with the user experience.

Navigation of ‘the site map’

Last but by no means least, let’s have a look at the navigation.
This really means the site map or different parts of the website.

The simpler, the better.

A visitor doesn’t want to get lost in a myriad of pages and scratch their head in bewilderment as to where they are within the site.
Not only does this dilute the message of your product or service, it also encourages a visitor to quickly bounce off the website in frustration.

In conclusion

Someone visits your website because:

  • They want your product.
  • They want your service.
  • They want to find out more.
  • They’re speculating and accumulating information.
  • Get that message across easily and you’re more than half-way there.

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