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Virgo Homes are a London based Property Consultancy Firm specialising in substantial portfolio deals, commercial property, student accommodation, residential investment and land for development. They needed a high end design that encompasses their portfolio.
The brand was completely redesigned starting with the logo. The brand needed to have a high end appeal as the company were dealing with wealthy clients and companies. The brief was for the website to be heavily imaged based. This led to the creation of a full screen home page with a central search facility.
Their property products were simplified into 4 main lines which naturally led to the choice of imagery to be used on the home page. The imagery was given a heavy grey / blue tint with a blurred background beneath the search facility and using a brighter blue & white as a highlighting colour for text and navigation areas.
The key was uniting their brand with modern UX practices and clear directions for users to find the types of properties they were looking for quickly and easily. Working with the correct colour palette was also very important, allowing us to divide up the information with clarity and continuity and highlight the most important information and links.
The website development used a modern and distinctive layout that would enable their customers an enjoyable and productive web experience, to easily navigate and search Virgo's real estate portfolio. There property products were simplified into 4 main lines which naturally led to the choice of imagery to be used on the home page.
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