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Wishing to grow the profitability of the family business, the owners of York Marina approached Colour Creation to boost their promotional activity. We suggested a branding review and came up with a design concept, new website, printed brochures, email shots and display signage.
Colour Creation designed the York Marina website with a Content Management System (CMS) facility. A CMS allows them complete control over the text shown on their own website. It lets them display the range of boats they have for sale and adapt the wording of their website to exactly reflect their business.
We were also able to design a series of email promotions driving visitors to the website for boat sales as well as to the Marina itself.
Our understanding of the print industry meant that were able to supply York Marina with an efficiently sourced and effectively designed range of brochures. These brochures are posted to online enquirers or given out on site.
York marina wanted to revamp their branding across their website and brand collateral. After a discussion with York marina they emphasised the importance of lifestyle and heritage to the business model & peoples perception of the brand. People want to be part of this lifestyle and the brand had to evoke such feelings of class and quality of life experienced through the marina. The rebranding found its direction through the design of the new website home page, incorporating a new magazine layout and marina tour video evoking the life style of the marina and its history. These branding ideas then filtered throughout the redesign of their brand.
Choose Colour Creation to receive the highest level of personal attention and dedication to detail. We are the ultimate creative boutique that stands for quality, authenticity and value. We are quick, flexible and good listeners, don’t hesitate to contact us today. Let’s take your business to the Moon or Mars.
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