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By in Design + Brand + Develop

More than 2 billion people in the world have access to the internet and there are more than 50 billion web pages online.

As a business, irrespective of the type of products or services you offer, would you miss out on being present in the largest marketplace on the planet? If not, then you need a website. Your website is your personal piece of online real estate that can market your business 24/7.

A website with an enticing web design can change the prospects of any business, regardless of the industry it is in.

While its possible to bogged down in all the wonderful statistics of the internet  the significance of a website and that of web design for your business can be understood with quite simple reasoning. You may not need a marketplace as huge as the worldwide web but you certainly need reach out to your target audience, which may be your local town, a group of professionals or consumers of a specific industry, a county or a city.

The Reality of the internet:

  • More than 70% of internet users research for products or services online before buying anything. Whether they buy it online or not, whether they hire the services of a company online or not, 7 out of 10 people search about a product or service online and if your business doesn’t have a website, then you are not even an option for the potential customers, let alone being a choice.
  • Earlier, any homemaker or homeowner would have checked out a local directory or sought a referral from the neighbor to hire any professional, from an electrician to a babysitter. Today, people quickly browse the net, look for businesses or professionals in the neighborhood and call them up. It is your web design that plays the role of the traditional local directory listing today.
  • People do not call up to discuss everything at length anymore. Everyone prefers to read about a business or a professional on a website prior to calling them up. No one has the time to spend ten minutes each with five companies on the phone and then choose one. Your website needs to sell your products and services for you.
  • From ordering pizza online to making reservations at a local salon, everything happens through a website today and your business would miss out if you do not have one.

As significant as your operations, production, sales and customer service is, your web design is equally important so it is vital you get it right