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By in Develop + Grow

Firstly, why small businesses should all have a website

No small business can get by without a website. It is simply necessity for your business. Use a website to:

  • First impressions count and most people check you out online before picking up the ‘phone
  • Inform and educate your customers on your product and services. Make it clear what you do well
  • Allow customers to get in touch with you quickly and easily
  • Feature your products and services – and even sell them online
  • Share your content on popular social media platforms such as Facebook, Twitter & LinkedIn.
  • Promote your brand to anyone in the market to buy
  • No website could mean a missed opportunity, potential clients could come across your competitors and totally miss you
  • With a website you can very quickly gain credibility. Client testimonials, gallery of images and confident branding give a great impression – no one knows you are only a one man band!

But with the fantastic array of website providers hosting and designing some fabulous sites, choosing a platform can be a challenge. And there’s only one thing worse than no website –that’s a bad website which damages your brand.  In this short article we outline the advantages of a custom built WordPress site and how it can really benefit your business.


What is WordPress?

WordPress is an online, open source website management tool. It is the most popular content management system in the world, used on millions of sites and seen by tens of millions of people every day. It is far more than a blogging platform; it allows developers to create fully functional web and mobile applications.

Source: http://trends.builtwith.com/cms

WordPress is an Open Source project, which means that, with hundreds of people all over the world developing and improving upon it at any one time. Amongst its many contributors are the Colour Creation team. We use this versatile and familiar platform to make unique custom site for our customers.


Why custom WordPress?

Most agencies offer a custom design website service, making sure the client gets exactly the website they desire. By choosing a designer who is able to customise an open source site like WordPress, means that you are not tied to an agency offering their own bespoke system – which in most cases is actually owned by them.

With a WordPress website you own all your own intellectual property within the open source platform meaning you can switch providers , designers or even manage the site yourself without incurring the cost and inconvenience of a total re-build.

At Colour Creation we believe this open way of working is fair to both parties and that a client has the right to own all their own IP.


WordPress is Free – so what am I paying you for?

You are not paying for any software – bespoke software can be very expensive – you are simply paying for a service.

Colour Creation will create an eye-catching design; develop the functionality of your site; make sure it has the best security and set-up your emails.  We’ll host the site for you; make sure your offline and online branding are aligned; as well as offing updates and support. We’ll make sure your ecommerce is legal and safe – and even train you to update your website yourself if you’d like to.

You’re actually buying into an ongoing service – which starts with a custom designed WordPress website.


Why should I use WordPress?

  • WordPress powers more than 60 million websites and is a proven, tried and tested solution
  • It is very robust and trusted by top brands such as Google, Facebook, Sony, Disney, LinkedIn, The New York Times, CNN and eBay
  • No two WordPress sites ever look the same. There are currently 2,600+ WordPress themes and 31,000+ different plugins available for free. And companies such as Colour Creation are developing new ones all the time.
  • WordPress is written using standard compliance high quality code and produces semantic mark up which makes your site very attractive to search engines.

Source: http://www.wpbeginner.com/why-you-should-use-wordpress/


Using a WordPress website for E-Commerce

Here at Colour Creation we use an e-commerce platform called Woocommerce. It is integral to WordPress and has over 14,500,000 users, that’s 37% of all online stores!

Source: http://trends.builtwith.com/shop.

Simply put Woocommerce is one of the top 3, best and cheapest ways for a small/medium business to start selling products online. It’s trusted, secure and easy to use, whilst still being versatile.


Why custom built websites perform better than templated?

Templates have their place.  They are great for those of us who want a really quick job, with the minimum of technical interaction and who don’t have a strong brand. A free or premium template will never advertise a brand as effectively as the web designer could. They are designed to be multi-functional, but they do lack versatility.

At Colour Creation we can modify a free/premium template to a specification for you – if you have one you like. We offer complete freedom in design.


How much control do I have of my custom built WordPress website?

Pretty much all the content – if you want to. As standard, you’ll be able to update the site with new content; add new functionality via plugins; add new products; edit delete old ones; gather user data via contact forms and analytics. Some people like to new plugins themselves, administer their products, service and add new events every week. WordPress is very easy to use.

We will make sure your site security and legality is covered – how much of the content you change yourself is up to you. If you’d rather we made all content changes for you – then we can do that too!


Where can I buy a custom built WordPress website for my business?

We’d recommend anyone considering a custom built WordPress website to call the Colour Creation team.  Before we do anything we’ll listen very carefully to what you want to achieve from you website and work with you to build exactly the site you need.


Call us now on 01723 330385. Or find out more about projects we’ve completed and websites we’ve built using WordPress.